About us

     

     Peucha was born not from a boardroom, but from a quiet moment in the life of a law student navigating the structured world of University, Thailand

       Amid academic structure and dress codes, a recurring discomfort is noticed - one shared by many. The formal shoes required daily wear, particularly court shoes, were often rigid, tight, and unforgiving. By the end of each day, they left behind more than just blisters; they chipped away at one's ease, mood, and sense of self 

      With a budding interest in business and a deep sensitivity to the rhythms of daily life, she asked a simple question: What if these shoes could feel different?

      What if the traditional court shoe - often stiff in form and somber in appearance - could be reimagined to carry both professionalism and softness? To soothe, not strain. To walk with you from morning to night, not just serve a dress code.

    From that spark, Peucha took its first steps 

    The journey began with care - seeking the right cushioning materials, and structure that could bring ease to a traditionally rigid form. then came the colour: a wide palette to invite personal expression, allowing wearers to feel both polished and present in their own style. What was once a symbol of formality became something warmer, lighter, and sincerely wearable.

   Today, Peucha offers 10 thoughtful shoe styles, each available in curated range of colours, designed for women who move through many roles in a single day. From everyday errands to professional settings, Peucha carries a quiet confidence - an elegant shaped by comfort 

   Though shoes are where our journey begins, they are not where it ends. Peucha is gently growing toward becoming a lifestyle brand, with each future piece shaped by the same founding intention: to soften the everyday, to be the first comfort that comes to mind, and be the lasting feeling that lingers long after.